Privata Affärer's logotype

Privata Affärer

Finance · Sweden

Online visitor

Privata Affärer’s readers primarily comprise men who are more interested in personal
finances than other Swedes. Their leisure interests include golf and wine, and they
spend their money on clothing, household appliances and electronics.

Interests

Näringsliv, Värdepapper & Affärer, Privatekonomi

40-69
Age
86%
Males
14%
Females

The visitor of Privata Affärer

Men
86%
Living in the city
47%
Living in smaller town/countryside
53%
Have children in the household
34%
Living in apartment
43%
Living in villa/townhouse
52%
Own their homes
78%
Source: Kantar TNS
Orvesto Consumer

High spenders

Men's clothing
216
Appliances
213
Home electronics
174
Machine tools
155
Wine
134
Source: Kantar TNS
Orvesto Consumer

Interests

Securities / business
930
Business
495
Private economy
405
Golf
238
Wine & wine tasting
130
Source: Kantar TNS
Orvesto Consumer

Online behavior

Stocks, funds and stock exchange
916
Business & Economy
816
Technology news
396
High spender online shopping
120
Source: Kantar TNS
Orvesto Consumer
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